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Ticket prices for FAU-Michigan State game have Spartan fans seeing red

While FAU is hoping to sell plenty of tickets to the Sept. 11 game at Ford Field vs. Michigan State, the fact is very few tickets have been sold.

The most recent figure from some Michigan State sources is fewer than 10,000 and I hear that MSU officials are getting a little antsy up there.
FAU is cranking up its marketing campaign and Owls coach Howard Schnellenberger left practice a few minutes early for a trip to Detroit in hopes he can stir up some interest in the game and sell some tickets to what technically is a “home” game for FAU.
The Owls have a big campaign that is just starting to get cooking, but the biggest problem appears to be the price of the ticket.
With a sideline ticket going for $69 (and the most expensive ticket topping out at $79 or $88.10 with fees) the game just may be a little steep for the citizens of Detroit, whose economy is in ruins.
Many of the grumblings from Spartan fans I hear from is that the tickets are the most expensive of the season – sideline seats at Spartan Stadium go for around $49 - and they consider this to be one of the worst games of the season.
FAU Athletic Director Craig Angelos said Michigan State, which should know its fan base better than anyone, was consulted and OKd the ticket prices.
Angelos said he consulted with Michigan State and Ford Field executives to determine the price of the tickets and the price mirrored a proposed game between Michigan State and Western Michigan proposed for 2009, but was moved to Spartan Stadium.
“We talked to Western Michigan and Michigan State ticket people about what they were thinking,” Angelos said. “This wasn’t a bunch of Floridians deciding on a ticket price. It’s what they were going to do and we adopted their model and then Michigan State signed off on it.”
Like many, I’m surprised Michigan State fans aren’t showing a little more enthusiasm for an extra home game – a gift from Florida Atlantic, as it were. However, it also looks like FAU may have overestimated what MSU fans in Detroit think about a game with the Owls. FAU may spend plenty of money making sure Spartan fans know about the game, but so far it appears they know about it, but just don’t care.
August 18, 2010

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